Audience Research

This was a vital element for my product, due to my video and the story behind it being aimed at somewhat of a niche audience, I devised a questionnaire that would allow me to take what my target market prefer in music videos of my genre and thus create a video that would appeal. I gave the questionnaire out to 100 people, dividing it equally between gender. Before they answered, I stressed that their answers should revolve around the genre in which my song is in and the video meant to follow.

Here is the submitted questionnaire:

Understanding your audience is one of, if not the most important aspect of research before the creation process of the product. As it allows you to further base your work off your target audience.